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Most coffee pitches start at the shelf. Start at the mill instead.
Green Coffee Company owns 45 farms in Colombia. More than 10,000 acres. Over 10 million trees. Its wet mills run above a million pounds a week, the largest capacity in the country, and this year’s harvest is projected at 5.1 million pounds against 2.3 million last year.
Most of that leaves as green coffee, sold by the container to roasters and traders. Unglamorous, and exactly why the revenue is real rather than projected: $1 million in 2021, $26 million in 2025.
The branded business sits on top. Juan Valdez across U.S. and Canadian retail under exclusive third-party rights. More than 3,000 stores in 21 states. Private label into the U.S. National Parks, Carnival Cruise Line and the UFC.
That order is the whole opportunity. Coffee leaving the dry mill carries about $3.23 of value on an 11-ounce bag. The same bag retails at $13.99. The company already owns nearly every step in between. It simply has not moved much volume up there yet.
So today you are buying the producer, with the brand layer still ahead of it, at $1.15 a share.
$1,000.50 minimum, roughly 870 shares, no accreditation required. Private, unlisted and illiquid, no secondary market, and you can lose the whole position.
Rights apply to retail and institutional sales in the U.S. and Canada (non-cafe business) and are governed by a 10-year agreement to manufacture and distribute the iconic Juan Valdez® brand in the U.S. and Canada. Juan Valdez®, Procafecol S.A., the National Coffee Federation of Colombia, and any of their respective affiliates (collectively, the “Juan Valdez Parties”) are not sponsors, issuers, co-issuers, promoters, guarantors, underwriters, placement agents, or participants in any manner in this investment offering. The Juan Valdez Parties have not reviewed, approved, authorized, endorsed, recommended, or verified this offering, any related offering materials, or any statements made herein, and do not express any view or opinion regarding the merits, risks, or suitability of this investment. Any reference to the “Juan Valdez®” brand or related trademarks is made solely for the limited purpose of describing an existing commercial agreement relating to the manufacture, marketing, and sale of certain coffee products. Such agreement does not extend to, and expressly excludes, any securities offering, fundraising activity, investment program, or capital-raising transaction. Investors should not rely on the existence of any trademark license, brand association, or commercial agreement with the Juan Valdez Parties as an indicator of financial performance, investment quality, creditworthiness, risk mitigation, or likelihood of success of the issuer or this offering. The continuation of any commercial agreement is subject to contractual terms and conditions and may be modified or terminated, and no assurance is given that any such relationship will continue for any period of time. No Juan Valdez Party assumes any responsibility or liability for the accuracy, completeness, or adequacy of the information contained in this offering, nor for any investment decision made by any investor.
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