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In 1992 a small coffee company out of Seattle sold shares to the public at about 27 cents, split-adjusted.
Two men read the same prospectus that year.
One put money in. The other decided coffee was a fad and kept his cash where it felt safe.
You know how that ended. The stock trades above $90 today.
Nobody is going to tell you the next one is sitting in front of you. No one can know that.
But the shape of the decision does not change. One man looked at what he had and put it to work. The other looked at it and saw only what he might lose.
So here is one real thing happening now, and you can weigh it yourself.
Green Coffee Company is the largest producer of Colombian coffee. 45 farms. More than 10 million trees. It holds the exclusive third-party rights to sell Juan Valdez coffee across the U.S. and Canada, the brand Colombia has stood behind since 1959.
Revenue went from $1 million in 2021 to $26 million in 2025. This year’s harvest is projected at 5.1 million pounds, up from 2.3 million. The coffee is on more than 3,000 shelves now, in Target, in Walgreens, across 21 states.
A farmer plants a coffee tree and waits years for a real harvest. That is the whole business. It is also the whole point.
Shares are $1.15. The minimum is $1,000.50. More than 2,000 investors have already put in over $120 million. It is private, it is illiquid, and you could lose what you put in. Read the circular and decide for yourself.
Paid affiliate advertisement. Green Coffee Company is offering securities under Regulation A. An offering statement has been filed with and qualified by the SEC; qualification means only that the company may sell the securities described in it. Review the offering circular before investing. The shares are private, unlisted and illiquid, there is no secondary market, transfers are subject to board approval, and you may lose your entire investment. Revenue growth and past performance do not predict future results. Non-accredited investors may invest no more than 10% of the greater of annual income or net worth. Rights apply to retail and institutional sales in the U.S. and Canada (non-cafe business) and are governed by a 10-year agreement to manufacture and distribute the iconic Juan Valdez® brand in the U.S. and Canada. Juan Valdez®, Procafecol S.A., the National Coffee Federation of Colombia, and any of their respective affiliates (collectively, the “Juan Valdez Parties”) are not sponsors, issuers, co-issuers, promoters, guarantors, underwriters, placement agents, or participants in any manner in this investment offering. The Juan Valdez Parties have not reviewed, approved, authorized, endorsed, recommended, or verified this offering, any related offering materials, or any statements made herein, and do not express any view or opinion regarding the merits, risks, or suitability of this investment. Any reference to the “Juan Valdez®” brand or related trademarks is made solely for the limited purpose of describing an existing commercial agreement relating to the manufacture, marketing, and sale of certain coffee products. Such agreement does not extend to, and expressly excludes, any securities offering, fundraising activity, investment program, or capital-raising transaction. Investors should not rely on the existence of any trademark license, brand association, or commercial agreement with the Juan Valdez Parties as an indicator of financial performance, investment quality, creditworthiness, risk mitigation, or likelihood of success of the issuer or this offering. The continuation of any commercial agreement is subject to contractual terms and conditions and may be modified or terminated, and no assurance is given that any such relationship will continue for any period of time. No Juan Valdez Party assumes any responsibility or liability for the accuracy, completeness, or adequacy of the information contained in this offering, nor for any investment decision made by any investor. |
