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5.1 million pounds.
That is the projected unroasted coffee harvest at Green Coffee Company this year. Last year it was 2.3 million. Volume is where to start on any physical asset, because tonnage is the one figure a company cannot talk its way into.
Everything below is downstream of that number.
The ground. 45 farms. 10,000+ acres. 10 million+ trees. Cherries also purchased from 1,500+ neighboring growers who cannot mill their own.
The plant. Milling capacity above 1 million lbs weekly, the largest in Colombia, at 90% less water than traditional processing. Dual certified, Rainforest Alliance and Fair Trade. The largest arabica producer on record holding both.
The offtake. 3,000+ stores. 130+ grocery chains. 21 states. Target planned 55 locations, demand took it past 300. Walgreens live in 1,700.
The brand. Exclusive third-party rights to sell Juan Valdez branded coffee in U.S. and Canadian retail and institutional channels, under a ten-year, auto-renewing agreement. Colombia’s coffee since 1959. The company distributes it. It does not own it. Outside of the brand, they also sell their coffee as private label to large buyers like Carnival Cruise.
The book. Revenue $1 million in 2021, $26 million in 2025. Gross margins better by $4.5 million. $120 million+ raised from 2,000+ investors. Pre-money valuation stated at $365.8 million. Shares $1.15. Minimum $1,000.50, no accreditation required, up to 20% bonus shares at higher tiers.
The exposure you are actually taking. Unlisted and illiquid, with no secondary market and transfers subject to board approval. An exit is a hope, not a schedule. Total loss is possible.
The tonnage doubled and the shelf space is already standing. Whether the second one monetizes the first is the entire question, and it will be answered in harvests, not headlines.
Paid affiliate advertisement. Green Coffee Company is offering securities under Regulation A. An offering statement has been filed with and qualified by the SEC; qualification means only that the company may sell the securities described in it. Review the offering circular before investing. The shares are private, unlisted and illiquid, there is no secondary market, transfers are subject to board approval, and you may lose your entire investment. Revenue growth and past performance do not predict future results. Non-accredited investors may invest no more than 10% of the greater of annual income or net worth. Rights apply to retail and institutional sales in the U.S. and Canada (non-cafe business) and are governed by a 10-year agreement to manufacture and distribute the iconic Juan Valdez® brand in the U.S. and Canada. Juan Valdez®, Procafecol S.A., the National Coffee Federation of Colombia, and any of their respective affiliates (collectively, the “Juan Valdez Parties”) are not sponsors, issuers, co-issuers, promoters, guarantors, underwriters, placement agents, or participants in any manner in this investment offering. The Juan Valdez Parties have not reviewed, approved, authorized, endorsed, recommended, or verified this offering, any related offering materials, or any statements made herein, and do not express any view or opinion regarding the merits, risks, or suitability of this investment. Any reference to the “Juan Valdez®” brand or related trademarks is made solely for the limited purpose of describing an existing commercial agreement relating to the manufacture, marketing, and sale of certain coffee products. Such agreement does not extend to, and expressly excludes, any securities offering, fundraising activity, investment program, or capital-raising transaction. Investors should not rely on the existence of any trademark license, brand association, or commercial agreement with the Juan Valdez Parties as an indicator of financial performance, investment quality, creditworthiness, risk mitigation, or likelihood of success of the issuer or this offering. The continuation of any commercial agreement is subject to contractual terms and conditions and may be modified or terminated, and no assurance is given that any such relationship will continue for any period of time. No Juan Valdez Party assumes any responsibility or liability for the accuracy, completeness, or adequacy of the information contained in this offering, nor for any investment decision made by any investor. |
